Solar Tackle News for August 2024

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Job Title: Marketing and Media Coordinator 08/10/2024 00:00:00 For full details of the Marketing and Media Coordinator opportunity at Solar Tackle please see below.
Closing date for Applications: 1st November 2024
 
Job Title: Marketing and Media Coordinator
 
Job Summary
The Marketing and Media Coordinator is responsible for supporting the marketing team in the development and execution of marketing campaigns, managing media relations, and ensuring brand consistency across all digital and traditional platforms. This role combines creative, organisational, and communication skills to enhance the company’s visibility, drive brand awareness, and support business objectives.
 
Key Responsibilities:
 
Marketing Campaign Coordination:
 
·      Assist in the development, execution, and monitoring of marketing campaigns across multiple channels (social media, email, print, and digital).
·      Collaborate with internal teams and external vendors to ensure campaigns align with company goals and branding guidelines.
·      Track and report on campaign performance, providing insights and recommendations for improvement.
 
Content Creation and Management:
·      Develop, curate, and manage compelling content for social media, websites, blogs, and other digital platforms.
·      Assist with the creation of marketing material including brochures, newsletters, presentations, and promotional materials.
·      Maintain a content calendar to ensure a consistent flow of engaging and relevant content.
 
Media Relations:
·      Build and maintain relationships with media outlets, journalists, and influencers to secure media coverage.
·      Draft and distribute press releases and other related materials.
·      Monitor and report on coverage results.
 
Social Media Management:
 
·      Manage and grow social media accounts by creating engaging posts, responding to followers, and running paid advertisements.
·      Analyse social media performance and implement strategies to improve reach and engagement.
·      Stay up-to-date with the latest social media trends, algorithms and tools.
 
Brand Management:
·      Ensure consistent brand messaging and visual identity across all marketing materials and platforms.
·      Support in the execution of brand-related events and sponsorships.
 
Market Research:
·      Conduct market research to identify trends, customer preferences, and competitor activities.
·      Compile insights and present findings to assist in shaping marketing strategies and campaigns.
 
Budget Management:
·      Assist in managing the marketing budget, ensuring expenditures are tracked and staying within the budget.
·      Coordinate with vendors for cost estimates, invoices, and project deliveries.
 
Analytics and Reporting:
·      Track and report on the performance of marketing campaigns using tools like GA4, Meta Business Suite, YouTube Studio and other relevant platforms.
·      Provide regular reports with actionable insights to improve future campaigns.
 
Attributes:
·      Previous experience in marketing, public relations, or media coordination.
·      Strong knowledge of social media platforms, content creation, and digital marketing strategies.
·      Excellent communication, organisational, and project management skills.
·      basic knowledge in graphic design tools (e.g., Adobe Creative Suite) and content management systems (e.g., WordPress) is a plus.
·      Good analytical skills with the ability to interpret data and provide actionable insights.
·      Familiarity with SEO and digital advertising platforms (Google Ads, Facebook Ads) is an advantage.
 
Key Skills:
- Content Creation & Management
- Social Media Strategy
- Digital Marketing Tools (Meta Business Suite, YouTube Studio)
- Project / Campaign planning
- Strong Writing & Communication Skills in English Language
 
Work Environment:
The role is typically performed in an office setting, but may also involve attending external events, media engagements, and some travel. This is a full-time position with some flexibility for remote work.
 
Salary – Based on Experience 
Travel Allowances - Maybe considered dependent upon location.
Start date: Immediate 
Place of Work: Dartford, Kent, UK (Hybrid / work would be considered)
 
Closing date for Applications: 1st November 2024
Apply to: jobs@solartackle.co.uk
  85da3942-4d69-4d0a-8682-fe3ef78880c1 Head of Product Development & Product Developer Opportunities 23/08/2024 00:00:00 For full details of the Head of Product Development & Product Developer opportunities at Solar Tackle
please see below.

Closing date for Applications: 30th September

Solar Tackle is a renowned leader in the fishing tackle industry, known for our innovative and high-quality products that enhance the angling experience. We are dedicated to continuous improvement and are committed to providing exceptional products that meet the needs of our diverse customer base. Join our dynamic team and contribute to our mission of pushing the boundaries of product excellence & innovation 
 
Job Title: Head of Product Development 
Location: Dartford, Kent, UK – Partial Remote work may be considered for the right candidate. 
Company: Solar Tackle 

Job Summary: 
The Head of Product Development will lead the Product Development team at Solar Tackle, overseeing the creation and enhancement of our product lines. This role is pivotal in driving the strategic direction of our product offerings, ensuring they meet market demands and align with our brand’s high standards. The ideal candidate will combine technical expertise with strategic vision, managing the entire product lifecycle from conception to market launch. 
 
Key Responsibilities: 
- Strategic Leadership: Develop and execute a comprehensive product development strategy that aligns with Solar Tackle’s overall business objectives. 
- Innovation: Adopt a culture of innovation within the team, encouraging the development of cutting-edge products that set new industry standards. 
- Project Management: Oversee all stages of product development, from initial concept and design through to production and market release, ensuring projects are delivered on time and within budget. 
- Market Analysis: Conduct thorough market research to identify trends, customer needs, and competitive products, using insights to guide product development decisions. 
- Collaboration: Work closely with cross-functional teams including marketing, sales, and existing customer base to ensure seamless product development and launch processes. 
- Quality Assurance: Implement rigorous testing and quality assurance protocols to ensure all products meet Solar Tackle’s high standards of performance and durability. 
- Vendor Management: Manage relationships with external suppliers and manufacturers, ensuring that all components and materials meet our quality and cost requirements. 
Budget Management: Develop and manage the product development budget, ensuring efficient allocation of resources. 
- Team Leadership: Lead, mentor, and develop a high-performing product development team, fostering a collaborative and results-driven work environment. 
- Customer Focus: Engage with customers and the angling community to gather feedback and insights, ensuring our products meet and exceed customer expectations. 
- Regulatory Compliance: Ensure all products comply with relevant industry regulations and standards. 
 
Requirements: 
- Previous experience in product development preferably within the fishing tackle or outdoor sports industry. 
- Proven track record of successfully bringing new products to market. 
- Strong project management skills with the ability to manage multiple projects simultaneously. 
- Analytical and problem-solving abilities. 
- Good communication and interpersonal skills. 
- Strong leadership and team management skills. 
- Deep understanding of the fishing tackle industry and customer needs. 
 
Benefits: 
- Competitive salary and performance-based bonuses  
- Comprehensive health and wellness benefits
- Opportunities for professional development and career advancement
- A supportive and innovative work environment 
 
How to Apply: 
Interested candidates should submit their CV and a cover letter detailing their relevant experience and explaining why they are the ideal candidate for this position to Megan@solartackle.co.uk 

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Product Developer 
Location: Dartford, Kent, UK 
Company: Solar Tackle 
 
Job Summary: 
The Product Developer at Solar Tackle will assist in the design, development, and refinement of our product lines. This role is perfect for a creative and detail-oriented individual with a passion for product development and a keen interest in the fishing tackle industry. The Product Developer will support senior team members in various stages of the product lifecycle, from concept to market launch. 
 
Key Responsibilities: 
- Assisting in Product Design: Support the creation of innovative product designs and concepts. Assist in developing prototypes and participate in the iterative design process.
- Market Research: Conduct basic market research to identify trends, customer preferences, and competitor products. Use these insights to inform product development efforts.
- Technical Documentation:  Help in preparing detailed technical specifications for new products, including materials, dimensions, and manufacturing processes.
- Testing and Quality Control:  Assist in product testing and quality assurance to ensure products meet Solar Tackle’s standards of performance and durability. Help address any issues identified during testing. 
- Collaboration: Work closely with cross-functional teams including marketing, sales, and existing customer base to ensure seamless product development and launch processes.
- Supplier Coordination: Assist in coordinating with external suppliers and manufacturers to source materials and components.
- Customer Feedback: Help gather and analyse feedback from customers and the angling community to improve existing products and guide the development of new ones. 
- Innovation: Stay updated on industry trends and emerging technologies, applying this knowledge to contribute to product development initiatives.
- Compliance: Ensure all products comply with relevant industry regulations and standards. 
 
Requirements: 
- Previous experience in product development, preferably within the fishing tackle or outdoor sports industry. 
- Basic design and prototyping skills, with some proficiency in CAD software and other design tools. 
- Good analytical and problem-solving abilities.
- Basic understanding of materials, manufacturing processes, and quality assurance protocols. 
- Effective communication and collaboration skills. 
- Passion for fishing and an understanding of the needs of anglers is a plus. 
- Ability to manage multiple tasks simultaneously and meet deadlines. 
- Willingness to learn and adapt in a fast-paced environment. 
 
Benefits: 
- Competitive salary. 
- Comprehensive health and wellness benefits. 
- Opportunities for professional development and career advancement. 
- A supportive and innovative work environment. 
 
How to Apply: 
Interested candidates should submit their resume and a cover letter detailing their relevant experience and explaining why they are the ideal candidate for this position to megan@solartackle.co.uk  10bd32b9-ca75-463e-8b58-ab87e1d7c987